Jack 'n Jill Piattos

Piattos is a iconic brand of hexagonal-shaped potato crisps that has become a staple in the snack food industry across Southeast Asia. Originally launched in the Philippines, the product is known for its distinct shape and a wide variety of flavors ranging from classic cheese to roast beef and sour cream. It is positioned as a premium snack within the savory category.

The brand is manufactured by Universal Robina Corporation (URC), which maintains extensive production facilities throughout the Philippines and regional hubs in countries like Thailand, Indonesia, and Vietnam to serve international markets. URC is one of the largest branded consumer food and beverage product companies in the Philippines and has a significant footprint across the ASEAN region.

Piattos is owned by JG Summit Holdings, Inc., a massive Filipino conglomerate with interests in air transportation, real estate, banking, and petrochemicals. The brand forms a core part of their 'branded consumer foods' segment, benefiting from a well-established distribution network that spans from local convenience stores to international supermarket chains.