Libra panty liners

Libra is Australia’s leading feminine hygiene brand, known for its extensive range of pads, tampons, and panty liners. The brand was established in Australia and has spent decades building a reputation for innovation and quality in the personal care sector. Its history is deeply rooted in providing products tailored specifically for the Australian and New Zealand markets.

While originally an Australian-grown brand, it has undergone several changes in corporate ownership over the years. Today, Libra is owned by Essity, a Swedish global hygiene and health company that acquired the brand through its purchase of the business units previously known as Asaleo Care. While international ownership governs the brand's strategy, a significant portion of Libra's manufacturing has traditionally taken place at the Te Rapa plant in New Zealand and sites in Australia, maintaining a strong local industrial presence.

Under the stewardship of Essity, Libra continues to focus on breaking barriers to well-being. The brand benefits from Essity’s global research and development resources while maintaining its local identity as a household name for menstrual and personal hygiene products in the Oceania region.