Sabritas Original potato chips

Sabritas is the iconic Mexican brand of potato chips, equivalent to the Lay's brand found in other global markets. Originally founded in 1943 by Pedro Marcos Noriega in Mexico City as 'Golosinas y Productos Selectos,' the company was later renamed Sabritas, a portmanteau of 'sabrosas' (tasty) and 'fritas' (fried).

In 1966, the brand was acquired by PepsiCo, leading to its integration into the Frito-Lay international portfolio. Today, Sabritas products are primarily manufactured across various facilities in Mexico, serving the domestic market with flavors specifically tailored to Mexican tastes while maintaining the same global visual identity as the Lay's sun logo. The ultimate owner is PepsiCo, Inc., headquartered in New York, USA, which operates the brand locally through its subsidiary, PepsiCo Alimentos México.