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Soft & Co is a Portuguese brand of personal care products specializing in large-format family skincare and vegan-friendly formulas. Founded in Portugal, the brand is designed to offer dermatologically tested solutions that combine quality with affordability. The packaging often features both Portuguese and English text, reflecting its primary market in the Iberian Peninsula and its expanding international presence.
The product is manufactured in Portugal by the pharmaceutical company Soft & Co (under the ownership of the parent group). The brand emphasizes the use of natural ingredients and avoids animal-derived components, catering to the growing demand for vegan-certified cosmetics. Currently, the brand is owned and operated by the Portuguese company Sorisa, a prominent player in the beauty and aesthetic medicine sector in Southern Europe.
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