Williams Shaving Gel

Williams is a historic brand synonymous with shaving grooming, originally founded in the United States by James B. Williams in 1840. The brand became famous for its shaving soaps and eventually its Mug Shaving Soap.

Over the decades, the ownership of Williams has transitioned through several major corporations. While the brand remains a staple in French pharmacies and supermarkets for men's grooming products, it is now part of the portfolio of Unilever. Manufacturing for European markets typically occurs within the EU to serve the large consumer base in countries like France and Spain. The brand remains recognized for its focus on sensitive skin and classic shaving traditions.