Speedo Swimwear and Equipment

Speedo is arguably the most iconic name in competitive swimming, renowned for its innovative performance swimwear and equipment. The brand's history began in 1914 in Sydney, Australia, founded by Alexander MacRae as 'McRae Hosiery manufacturers.' It later became Speedo in 1928 after the introduction of the 'Racerback' suit, which was the world's first non-wool swimsuit, allowing for greater freedom of movement and faster speeds.

Over the decades, Speedo transitioned from an Australian family business to a global powerhouse. Since 1991, the brand has been under the ownership of the British conglomerate Pentland Group. While the brand carries strong Australian heritage, its manufacturing is now globalized, with production facilities spread across multiple countries to serve international markets. Today, it remains at the forefront of fabric technology, consistently used by Olympic athletes and recreational swimmers alike.