VELO Sour Lime nicotine pouches

VELO is a well-known brand of tobacco-free nicotine pouches, which are small sachets placed under the lip to deliver nicotine. The brand has its roots in Sweden, a country with a long tradition of oral tobacco use (snus), but VELO itself was developed as a modern, smokeless, and tobacco-free alternative.

The global brand VELO was formed by merging two of British American Tobacco's (BAT) existing brands: EPOK and Lyft. While the brand originated as a Swedish innovation, its massive popularity has led to manufacturing facilities in multiple locations, including Sweden, Denmark, and Hungary, to serve various international markets.

Today, VELO is owned by British American Tobacco (BAT), one of the world's largest multinational tobacco and nicotine companies. Headquartered in London, BAT has integrated VELO into its 'New Categories' portfolio as part of their strategy to offer consumers less harmful alternatives to traditional cigarettes.