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San Fabio is a private label brand primarily associated with the European retailer PENNY (part of the REWE Group). It is marketed as an authentic Italian-style range offering various food products like pasta, sauces, and oils. The brand aims to provide traditional Mediterranean flavors at a budget-friendly price point, and several of its key items, including the Pasta Sauce Basilico, are manufactured directly in Italy to maintain that authenticity.
The ultimate owner of the brand is the REWE Group, a major German diversified retail and tourism cooperative. REWE Group operates thousands of stores across several European countries, utilizing private labels like San Fabio to offer exclusive products in its PENNY discount supermarkets and REWE supermarkets. While the brand evokes Italian heritage, its strategic management and distribution are handled from Germany.
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