Smiths Frazzles snack

Frazzles are a beloved British snack known for their distinctive bacon flavor and crispy corn-based texture. Originally launched in 1975 under the Smiths brand, they were designed to mimic the appearance and taste of crispy bacon strips. Their unique ridged shape and intense seasoning have made them a staple in the UK snack market for decades.

While the Smiths name remains on the packaging as a heritage brand, the production and ownership of Frazzles have transitioned through several corporate shifts. Today, the manufacturing and brand management are integrated into the operations of Walkers, the United Kingdom’s leading snack food manufacturer. This ensures that the product maintains its nostalgic appeal while benefiting from modern distribution and quality control.

Ultimately, the brand is owned by the American multinational PepsiCo. Throughout the years, Frazzles have remained a iconic 'retro' snack, frequently found in multipacks across major retailers in the UK. Despite the global reach of its parent company, Frazzles remain a product primarily targeted at and manufactured for the British market.