FUEL10K Peanut Crunch Protein Granola

FUEL10K is a British brand specializing in protein-boosted breakfast options and snacks. Originally founded in 2012 by Barney Mauleverer under the name Fuel, the brand was later renamed FUEL10K as it focuses on providing convenient nutrition for 'active' people based on the 10,000-hour rule of mastery.

In 2023, the brand was acquired by Premier Foods, one of the UK's largest food producers. While the brand was born as an independent venture in the UK, it now forms part of a major corporate portfolio that includes famous British staples. The manufacturing is primarily based in the United Kingdom to serve its core European market.