Alverde NATURKOSMETIK Personal Care

Alverde NATURKOSMETIK is one of Germany's most recognizable and popular brands for natural personal care. Established in 1989, it was the first private-label natural cosmetics brand launched by a retail chain in the country. The brand focuses on using plant-based ingredients, often sourced from certified organic farming, and positions itself as an affordable alternative to high-end natural cosmetic labels.

The manufacturing of Alverde products takes place primarily in Germany and neighboring European countries to maintain high quality standards and minimize carbon footprints through shorter supply chains. The brand holds the NATRUE certification, ensuring that the products meet strict international standards for natural and organic cosmetics, remaining free from synthetic fragrances, dyes, and mineral-based ingredients.

Alverde is the proprietary brand of dm-drogerie markt, a leading retail pharmacy chain in Europe. This unique ownership structure allows the brand to benefit from dm's extensive distribution network across Central and Eastern Europe. As a 'house brand,' its growth is directly tied to the expansion of its parent company, which maintains a commitment to social responsibility and sustainable business practices.