Vedett Extra Blond beer

Vedett is a cult-classic Belgian beer brand originally created in 1945 by Jan-Léonard Moortgat. Known for its retro branding and quirky marketing, Vedett Extra Blond is a premium pilsner that regained massive popularity in the early 2000s as a lifestyle brand.

All Vedett beers are brewed at the Duvel Moortgat Brewery in Puurs-Sint-Amands, Belgium. The production follows traditional Belgian brewing techniques, emphasizing quality and character. The brand is famous for featuring photos of its fans on the back labels of its bottles.

The brand is owned by the Duvel Moortgat Group, an independent, family-owned brewery group. Duvel Moortgat is a major player in the global craft beer market, owning several other renowned brands across Europe and the United States, yet remaining headquartered in its original Belgian home.