OLW Sourcream & Onion Potato Chips

OLW (Old London Wasa) is a iconic Swedish snack brand that has been a staple in Nordic households since its inception. The brand is particularly famous for its 'Fredagsmys' (Friday Cosiness) marketing campaigns, which have deeply embedded OLW products into Swedish weekend traditions. The Sourcream & Onion flavor shown in the image is one of the brand's most popular varieties, recognizable by its bright blue packaging.

Historically, the brand was founded in 1967 as a joint venture between Wasabröd and the American company Borden Foods. Over the decades, ownership shifted until it became part of the Orkla Group. Today, OLW remains a dominant force in the Scandinavian snack market, known for its high-quality potato chips produced locally in Filipstad, Sweden, using primarily Swedish potatoes to ensure a fresh and regional taste profile.

Under the stewardship of Orkla, the brand has focused on sustainability and local production. The manufacturing facility in Filipstad is one of the most advanced snack factories in Northern Europe, reflecting the brand's commitment to modern food production standards while maintaining the classic flavors that consumers have loved for over half a century.