Zeina's Baklava

Zeina's Baklava is a premium handmade Mediterranean pastry known for its authentic preparation using thin layers of filo dough, nuts, and syrup. The brand was founded by Zeina Mourtada, a prominent Swedish food creator and author who wanted to bring Middle Eastern and international flavors to the Swedish retail market.

While the brand is rooted in Sweden, the products are manufactured in Turkey to ensure traditional craftsmanship and authenticity. Zeina's is part of Zeina Brands, which operates under the larger umbrella of the Swedish food group Humble Group, focusing on bringing high-quality ethnic food to a wider audience through major retail chains.