FUN Light Vitamin Boost Lemon Lime drink

FUN Light is a highly popular brand of sugar-free drink concentrates in the Nordic region. Originally launched in the 1990s, the brand was created to provide a flavorful, calorie-free alternative to traditional sweetened cordials. The Vitamin Boost variant specifically adds functional benefits like vitamins to its signature sugar-free formula.

The brand is currently owned by Orkla, a leading Norwegian conglomerate that dominates the Nordic consumer goods market. While the brand has Norwegian origins, the production for the Swedish market is primarily handled within Sweden at Orkla's manufacturing facilities, ensuring high distribution efficiency across Scandinavia.