Grum Revitalising Shampoo Bar

Grum is a contemporary personal care brand known for its commitment to sustainability and plastic-free alternatives. The Revitalising Shampoo Bar is a flagship product designed to provide a rich, foamy lather using natural ingredients like Cocoa Butter to nourish dry hair while eliminating traditional plastic packaging.

The brand was founded in the United Kingdom by Grum Europe Ltd. It positions itself in the 'clean beauty' market, focusing on ethical sourcing and reducing the environmental footprint of daily hygiene routines. Manufacturing primarily takes place within the UK to maintain quality standards and support local production.

Ownership of the brand remains with its original UK-based entity, Grum Europe Ltd. The company operates with a focus on cruelty-free and vegan-friendly formulations, appealing to eco-conscious consumers looking for high-performance alternatives to bottled hair care products.