Van de Boom Cloudy Green Iced Tea Peach & Hibiscus

Van de Boom is a popular Dutch brand specialized in fruit juices and iced teas. The brand is known for its 'natural' positioning, often featuring cloudy (troebele) textures and unique herbal and fruit infusions like Peach and Hibiscus.

The brand was originally established in the Netherlands and has maintained its identity as a local favorite for high-quality, craft-style beverages. Today, the brand is owned by Riedel, a major Dutch beverage company based in Ede. Manufacturing is primarily concentrated in the Netherlands, ensuring local quality control for the Dutch and wider Benelux markets. Riedel itself has undergone ownership changes, notably being acquired by the investment firm Parcom from FrieslandCampina, further solidifying its status as an independent leader in the Dutch fruit juice sector.