Plasmon i Paff lentil and sweet potato snack

Plasmon is an iconic Italian brand that has specialized in child nutrition and baby food for over a century. Founded in Milan in 1902, the brand became famous for its Plasmon biscuits and nutritional products tailored for infants and toddlers.

The 'i Paff' line represents a modern evolution of the brand, offering non-fried, pulse-based snacks for children from 12 months and older. While the brand is deeply rooted in Italian heritage and maintains significant production facilities in Italy, particularly in Latina, its ownership has shifted through major international acquisitions over the decades.

Since 1963, Plasmon has been owned by H.J. Heinz (now Kraft Heinz). This ownership solidifies Plasmon as part of a global food giant, though it retains its distinct Italian identity and specialized local manufacturing standards to cater to the European market.