Made O'Meter
Discover where a brand or product originates
This product likely belongs to the Douwe Egberts portfolio, a cornerstone of Dutch coffee culture since 1753. The packaging features Dutch descriptive text ('evenwichtig en romig' meaning 'balanced and creamy') and an FSC Mix certification for the cardboard, reflecting a commitment to sustainable forestry.
Douwe Egberts was originally a grocery store in Joure, Netherlands, eventually growing into a global powerhouse. After several corporate ownership changes, including a period under American conglomerate Sara Lee, the brand is currently owned by JDE Peet's. This parent company is largely controlled by the German investment firm JAB Holding Company, representing a blend of historic Dutch heritage and modern international corporate governance.
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