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Generaj is a family-owned winery located in the heart of the Roero region in Piedmont, Italy. The 'Isola' Rosé is a reflection of the estate's commitment to traditional viticulture combined with modern expression. The brand belongs to the Generaj winery, founded and operated by the Generaj family, who manage the entire production process from vineyard to bottle on their estate in Sommariva Perno.
The wine is crafted using native grapes, typically Nebbiolo, produced in small batches to preserve its distinct territorial character. As a family estate, Generaj remains independent and deeply rooted in its Italian heritage, overseeing its distribution both locally and internationally to specialty wine merchants and the hospitality sector.
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