Snack Day Peanut Flips

Snack Day is a private label brand primarily owned and distributed by the German international discount retailer Lidl. The brand specializes in various snacks, including potato chips, pretzels, and these corn-based peanut puffs known as 'Flips.' Originating in Germany, the brand was created to provide a cost-effective alternative to established snack giants like Intersnack.

Most Snack Day products are manufactured in Germany through Lidl's extensive network of contract manufacturers and private labels. The brand is managed by Lidl Stiftung & Co. KG, which is a subsidiary of the Schwarz Group based in Neckarsulm. Because it is an in-house brand, the ultimate ownership reflects the Schwarz Group's massive retail footprint which extends across Europe and North America.