Chocolates Valor 99% Cacao Natural chocolate bar

Chocolates Valor is a prestigious Spanish brand founded in 1881 by Valeriano López Mallent in Villajoyosa. Since its inception, the brand has maintained a strong heritage of traditional chocolate-making while modernizing its production techniques. The family-owned business has become a benchmark for premium chocolate in Spain, particularly known for its bean-to-bar process and its chocolate shops.

The product is manufactured in Villajoyosa, Alicante, Spain, where the company operates its primary production facility. Ownership has remained within the Valor family for five generations, resisting the trend of major food conglomerates acquiring local brands. For 2026 and beyond, Chocolates Valor S.A. continues to operate as an independent entity, maintaining its headquarters and strategic operations in Spain while expanding its international presence to dozens of countries.