Made O'Meter
Discover where a brand or product originates
Gavrilović is one of the oldest and most prestigious names in the European meat industry, with a legacy dating back to 1690 in Petrinja, Croatia. The brand is famous for its high-quality meat products, specifically its pâtés and cured meats, which have been staples in Balkan households for generations. The iconic red-and-white 'Jetrna Pašteta' (Liver Pâté) remains one of their most recognizable products, often featuring the illustration of a young girl in folk costume, known as 'Jelica'.
Today, the brand maintains its production facilities primarily in Croatia, adhering to traditional recipes while utilizing modern food processing standards. The company transitioned through various ownership structures during different political eras but eventually returned to the ownership of the Gavrilović family. It remains a privately-held hallmark of Croatian culinary tradition, known for its commitment to specific regional flavors and high meat content.
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