Lorus Sports Watch

Lorus is a global watch brand that was launched in 1982 by the Seiko Watch Corporation. It was introduced to complement the already popular Seiko and Pulsar brands, providing a range of affordable yet high-quality timepieces. The brand is known for utilizing Seiko's advanced movement technology while maintaining a price point accessible to a wide consumer base.

While the brand originated in Japan under the Seiko umbrella, manufacturing of Lorus watches typically occurs in several locations across Asia, including China and Japan, depending on the specific model and movement type. The ultimate ownership remains with the Seiko Group, a Japanese multinational conglomerate that is a leader in the global horology industry. Today, Lorus remains a significant player in the mid-range watch market, distributed globally through Seiko's extensive network.