Made O'Meter
Discover where a brand or product originates
Ducati is an iconic Italian brand synonymous with high-performance motorcycles and racing heritage. Founded in 1926 by the Ducati brothers in Bologna, the company initially focused on radio components before transitioning to the motorized bicycle and motorcycle market following World War II. Its reputation was built on engineering excellence, specifically the development of the Desmodromic valve system and the 'L-twin' engine configuration.
While the heart of Ducati remains in its historic Borgo Panigale factory in Italy—where R&D and major assembly occur—the brand has expanded its global footprint. It utilizes specialized assembly facilities in Thailand to serve Asian markets and a factory in Brazil for South American distribution. Following several changes in leadership through the 20th century, the brand found stability under the ownership of the Volkswagen Group, ensuring its legacy of Italian design is backed by global automotive engineering resources.
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