Rapala Fishing Lure

Rapala is an iconic brand in the world of fishing, founded by Lauri Rapala in Finland in 1936. The brand gained international fame when his handmade balsa wood lures were featured in Life magazine in 1962. Today, it is recognized as a global leader in fishing lures and terminal tackle.

While the brand maintains its design heritage in Finland, a significant portion of its manufacturing takes place in Estonia and various Asian facilities to meet global demand. The brand is now the flagship of the Rapala VMC Corporation, a publicly-traded group that owns several other notable fishing brands. The company remains headquartered in Finland, upholding its reputation for quality and innovation in the angling community.