Mastiha

Nuud is a Dutch personal care brand that has revolutionized the deodorant market with its highly concentrated cream formula. Founded in Amsterdam, the brand's philosophy focuses on being a 'preodorant' that prevents odor rather than simply masking it.

The product is manufactured in the Netherlands, maintaining a compact and sustainable supply chain. Nuud prioritizes ecological responsibility by using sugarcane tubes and biodegradable cardboard packaging, aiming for a neutral carbon footprint across all its operations.

As of 2026, the brand remains under its original Dutch ownership, Nuud Care B.V., which continues to manage its global distribution through a direct-to-consumer model and select retail partners throughout Europe and beyond.

Alternative products:

• European alternatives to Nuud Fresh Up Deodorant