Mulino Bianco Baiocchi

Mulino Bianco is an iconic Italian brand launched in 1974 by Barilla. It was created to offer a range of products that evoke the values of nature, simplicity, and traditional Italian craftsmanship. The brand's name, which translates to 'White Mill,' and its idyllic imagery became a symbol of breakfast and snacking culture in Italy.

Today, Mulino Bianco is the leading cookie and bakery brand in Italy. While it was originally a division of the family-owned Barilla Group, it remains a central pillar of Barilla's global snack and bakery portfolio. The products are manufactured predominantly in Italian plants, including those in Castiglione delle Stiviere and Novara, although Barilla's international expansion means some products or variants may be produced in facilities across Europe and North America to serve local markets.

The ultimate ownership lies with Barilla G. e R. Fratelli S.p.A., which remains a privately held family business. The company is currently managed by the fourth generation of the Barilla family, maintaining its headquarters in Parma, Italy. The brand continues to focus on sustainability and high-quality ingredients, such as 100% Italian hazelnuts used in the famous Baiocchi biscuits.