KEVIN.MURPHY FREE.HOLD styling paste

KEVIN.MURPHY is a premium professional hair care brand founded by the renowned Australian hairstylist Kevin Murphy. The brand, born from the needs of high-fashion editorial work, is characterized by its commitment to performance, fashion, and environmental responsibility, often utilizing 'skincare for your hair' philosophies. While the brand has its roots in Australia, its products are manufactured in various locations, with major production facilities based in the USA to serve the global professional salon market.

In early 2026, the brand remains a significant player in the luxury professional hair care segment. It was originally founded by Kevin Murphy Business Pty Ltd. In a major industry shift, the brand was acquired by Advent International, an American global private equity firm, which now serves as the ultimate owner company. This ownership allows for expanded global distribution while maintaining the brand's boutique, high-performance identity.