Sensitive toilet paper

Sensitive is a prominent Italian brand specializing in personal hygiene products, specifically focused on soft-tissue items like toilet paper, napkins, and tissues. The brand is known for offering high-value packaging, such as the '16 Big' rolls displayed in the image, often marketed emphasizing softness and dermatological safety.

The brand is owned and manufactured by the Cartiere Carrara group. Founded in 1873, Cartiere Carrara is one of Europe's leading integrated tissue producers. The company manages the entire production cycle from pulp processing to the finished product, predominantly within their various manufacturing plants across Italy. This ensures a high standard of quality control and distribution efficiency within the Mediterranean market.