Sure Cotton Dry roll-on anti-perspirant

Sure is a globally recognized antiperspirant and deodorant brand, known in other markets as Rexona, Degree, or Shield. The brand was originally established in Australia by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. Sheffer was a physician who developed a personal hygiene product that eventually became the foundation for the Rexona brand. Over the decades, it evolved into one of the world's leading deodorant ranges.

Today, Sure is owned by Unilever, a British multinational consumer goods company. While the brand originated in Australia, it is now part of a massive global portfolio. Manufacturing occurs in multiple countries across Europe, Asia, and the Americas to serve local markets—for instance, products sold in the UK and Ireland are often manufactured in Unilever's European facilities. The brand is celebrated for its 'MotionSense' technology, which responds directly to body movement, maintaining its status as a market leader in the personal hygiene sector.