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Blizzard Entertainment Video Games and Services

ownerActivision Blizzard, Inc. (USA)
originUnited States
manufacturedmultipleCountries

Blizzard Entertainment is an iconic name in the gaming industry, founded in 1991 as Silicon & Synapse in Irvine, California. The brand is responsible for some of the most influential franchises in history, including World of Warcraft, Diablo, StarCraft, and Overwatch. Initially a small independent developer, it gained worldwide acclaim after rebranding to Blizzard and releasing Warcraft: Orcs & Humans.

Today, Blizzard's products are largely digital, consisting of downloadable software and live-service platforms like Battle.net. Physical merchandise and boxed editions, while becoming rarer, are manufactured across various global locations, primarily in the United States and China. The brand represents a major pillar of competitive PC gaming and the esports ecosystem.

In a landmark shift for the gaming industry, the ultimate ownership of Blizzard moved to Microsoft Corporation in October 2023. This acquisition integrated the Blizzard catalog into the Microsoft Gaming ecosystem alongside Xbox Game Studios and ZeniMax. This transition has centered the management and strategic direction of the brand within Microsoft's global headquarters in Redmond, Washington.

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