Mevolution personal care products

Mevolution is a private label brand developed specifically for the Swedish pharmacy market. The brand focuses on affordable, high-quality skincare and personal hygiene products, ranging from sunscreens and body lotions to daily cleansers.

The brand was originally conceived by the Swedish pharmacy chain Apotek Hjärtat to provide a modern, sustainable alternative to major international brands. While the brand is rooted in Swedish pharmaceutical standards, manufacturing is distributed across several facilities in Europe to optimize production, though a significant portion remains in Sweden to ensure proximity to its primary market. Mevolution's products are owned and managed by ICA Gruppen, one of the leading retail companies in the Nordic region.