BIC Bu3 Grip ballpoint pen

BIC is a world-renowned brand primarily recognized for its stationery, lighters, and shavers. The BIC Bu3 Grip is a retractable ballpoint pen designed for comfort and accessibility. The brand's history dates back to post-WWII France, where Marcel Bich revolutionized the writing market by refining the ballpoint pen design. BIC products are manufactured globally in facilities across Europe, North America, South America, and Africa to serve local markets efficiently.

Today, Société BIC remains a publicly-traded company listed on the Euronext Paris exchange. It continues to be managed with significant influence from the Bich family, maintaining its status as a global leader in low-cost, high-quality consumer goods. The BU3 line specifically caters to modern office and student needs, emphasizing ergonomic grip and reliable ink flow.