SOC Yoga Mat

SOC is a Swedish sports and lifestyle brand focused on providing functional and stylish athletic gear and apparel. The brand is well-known in the Nordic region for offering affordable and high-quality fitness equipment, including yoga mats, sports clothing, and gym accessories.

Originally founded in Sweden, SOC is a private label owned by the major retail group Stadium AB. While the brand design and conceptualization take place at the Stadium headquarters in Sweden, the actual manufacturing is outsourced globally, primarily to factories in China and other Asian manufacturing hubs to maintain competitive pricing.

Stadium AB remains the ultimate owner of the SOC brand. As a leading sports retailer in Northern Europe, Stadium uses SOC to cater to athletes and fitness enthusiasts who seek value-driven performance gear.