NOCCO Carnival energy drink

NOCCO (No Carbs Company) is a Swedish brand focused on functional beverages for athletes and health-conscious consumers. Launched in 2014 by Vitamin Well AB, the brand quickly became a leader in the functional drink segment across Europe, particularly known for its BCAA-enriched, sugar-free, and caffeinated formulas. The 'Carnival' edition is a limited-release flavor typical of their seasonal marketing strategy.

While the brand is Swedish and its corporate headquarters are located in Stockholm, the physical production of the aluminum cans often takes place in Austria, a common hub for beverage contract manufacturing in Europe. The brand is owned by Vitamin Well AB, which is backed by major investment firms, ensuring its global reach and continued expansion into new markets beyond Scandinavia.