Softlan Ultra Windfrisch fabric softener

Softlan is a globally recognized laundry care brand specializing in fabric softeners and conditioners. Originally developed as a European laundry solution to provide concentrated freshness and fiber protection, the brand was established by the American multinational Colgate-Palmolive. In the German-speaking market, the product is highly associated with its 'Windfrisch' (Wind Fresh) scent, which is marketed for its long-lasting fragrance capsules.

The product is manufactured in various regional facilities to serve local markets efficiently. For the Central European supply chain, production is primarily based in Germany, though the brand is also produced in other European and Asian facilities depending on the target region. Since its inception, Softlan has remained under the ultimate ownership of the Colgate-Palmolive Company, a New York-based consumer goods giant that manages the brand through its local subsidiaries, such as CP GABA GmbH in Germany and Switzerland.