Odd Molly fashion and lifestyle apparel

Odd Molly is a Swedish fashion label founded in 2002 by Karin Jimfelt-Ghatan, Per Holknekt, and Stefan Skrabb. The brand was inspired by a skater girl named Molly in Venice Beach, California, who chose to stay true to her own style and values rather than following the crowd. This philosophy led to the creation of uncompromised, high-quality garments characterized by intricate patterns, embroidery, and a distinct bohemian-chic aesthetic.

The brand's production is primarily outsourced to various international locations, including Portugal, Turkey, India, and China, where manufacturers specialize in the brand's complex textile techniques. While the creative heart of the brand remains in Stockholm, its corporate structure has evolved significantly. Odd Molly was listed on the NASDAQ Stockholm until it was fully acquired and integrated into a larger corporate portfolio through strategic restructuring.

Today, Odd Molly is owned by MBRS Group (formerly known as WeAreMBRS). The company has shifted its focus towards a digital-first strategy to better serve a global audience while maintaining its original vision of celebrating individual strength and bohemian flair.