GilletteLabs with Exfoliating Bar razor

Gillette is one of the most iconic brands in the history of personal grooming. Founded in the United States at the turn of the 20th century, the brand became famous for inventing the safety razor, a revolutionary product that changed how men shaved globally. Today, the GilletteLabs line represents the brand's premium innovation segment, featuring built-in exfoliating technology and high-performance blade cartridges.

Manufacturing for Gillette products occurs in various specialized facilities worldwide. While the brand's primary R&D and significant manufacturing still take place in the United States (specifically Boston, Massachusetts), blade production and assembly are also conducted in Germany, Poland, Mexico, and China depending on the specific product line and target market.

Since 2005, Gillette has been a flagship brand within the Procter & Gamble (P&G) portfolio. As of 2026, P&G continues to manage Gillette as its core grooming business, overseeing global distribution through various local subsidiaries. The brand remains the market leader in the shaving category, known for its extensive marketing and engineering-led product development.