Made O'Meter
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Xtra is the budget-friendly private label brand belonging to the Nordic retail group Coop. These specific eggs are sourced from free-range hens across Norwegian farms, as indicated by the 'Frittgående høner' labeling on the packaging.
The brand was developed to provide consumers in the Nordic region with cost-effective alternatives to name-brand goods. Manufacturing and sourcing for fresh produce like eggs are typically local to the country of sale to ensure freshness and support regional agriculture. Xtra is managed collectively by Coop Trading, but ultimate ownership lies with the national cooperative federations of Sweden, Denmark, Norway, and Finland.
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