AXA Bjørn Lettkokte Havregryn

AXA Bjørn oats are a staple of the Norwegian breakfast table, specifically the Lettkokte Havregryn variant which features quick-cooking rolled oats. The brand 'Bjørn' has a long heritage in Norway, dating back to the late 19th century when the first mill was established in Moss.

Today, the brand belongs to AXA, which is part of the Lantmännen group. Lantmännen is a Swedish agricultural cooperative owned by approximately 18,000 Swedish farmers. While the brand has Swedish ownership (Lantmännen Cerealia), the specific 'Bjørn' products sold in Norway are primarily manufactured using grain processed at the mill in Moss, Norway, maintaining its local connection and identifying as a Norwegian household brand.