Made O'Meter
Discover where a brand or product originates
This product is a whole fresh chicken without giblets sold under the private label of the British multinational retailer Tesco. The packaging includes the 'Od důvěryhodných dodavatelů' (From Trusted Suppliers) marketing claim and specific Czech labeling, indicating it is intended for the Central European market, specifically the Czech Republic.
While the Tesco brand has its roots in the United Kingdom, fresh meat products sold under its private label in the Czech Republic are typically sourced from local or regional poultry processors to ensure freshness and comply with 'Czech product' preferences. The label visible in the image identifies the distributor as Tesco Stores ČR a.s., based in Prague. This reflects Tesco's strategy of maintaining a strong local supply chain for perishable goods while maintaining the global quality standards of the parent corporation.
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