Beliani Paviljong SCOPELLO

Beliani is an international e-commerce brand specializing in modern home and garden furniture. The SCOPELLO pavilion is a signature outdoor structure featuring spruce wood and an arched roof design, marketed widely across European markets through their digital storefronts.

Founded by Swiss entrepreneurs, the brand operates on a direct-to-consumer model that eliminates traditional retail middlemen. Manufacturing is scaled across various global locations, primarily in Asia, to maintain competitive pricing while the brand is headquartered and managed out of Switzerland. Ownership remains within the Beliani Group, which has expanded its footprint to cover over 17 European countries including Sweden.