Madlug Backpack

Madlug (Make A Difference Luggage) is a social enterprise founded in 2015 by Dave Linton in Northern Ireland. The brand was established with a clear social mission: for every bag purchased, a pack-away travel bag is given to a child in the care system to ensure they do not have to move their belongings in bin bags, which often strips them of their dignity.

While the brand is heart-quartered in the United Kingdom, manufacturing typically occurs in multiple countries across global supply chains to maintain affordability and scalability for their social mission. The brand operates as a Community Interest Company (CIC), ensuring that profits are reinvested into their core purpose of supporting children in care. As a purpose-driven independent entity, Madlug remains owned by its founding mission and team based in Lurgan, Northern Ireland.