Concept board game

Concept is a highly acclaimed board game where players communicate through icons and symbols rather than words. It was first published in 2013 and quickly gained international recognition for its innovative visual communication gameplay. The game's minimalist aesthetic and broad appeal have made it a staple in modern board gaming.

The brand was founded in France by the publisher Repos Production. Today, while the creative development remains rooted in Europe, the production and assembly of the physical game components are primarily handled in China for global distribution. As of 2026, the brand belongs to the Asmodee Group, the world's leading specialist in board games and trading cards, which oversees its international presence.