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W5 is a private label brand developed by the German supermarket giant Lidl. It serves as an affordable alternative for a wide range of household hygiene and cleaning products. The brand was created in Germany to provide consistent quality across Lidl's international retail network.
While the brand originated in Germany under the Schwarz Group, the actual manufacturing of W5 products occurs across multiple countries, primarily within the European Union (such as Germany, France, or Poland), depending on the specific product line and regional supplier contracts. As a private label, W5 is exclusively owned and distributed by Lidl, which remains under the ultimate ownership of the Schwarz Group based in Neckarsulm, Germany.
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