Made O'Meter
Discover where a brand or product originates
SONAX XTREME Wheel Cleaner is a high-performance chemical solution specifically designed for the cleaning of alloy and steel rims. Originally developed in Germany, it is known for its 'color-changing' effect, where the formula turns red or purple as it reacts with iron particles and brake dust on the wheels.
The brand has a long history dating back to the early 20th century in Neuburg an der Donau, where it started as a silver polish manufacturer. Over the decades, it evolved into a world-leading name in automotive detailing and car care. Most SONAX products are still manufactured at their primary facility in Germany to maintain high quality-control standards for their global market.
The brand is owned by the SONAX GmbH, which remains a family-owned enterprise under the umbrella of the Hoffmann Group. This ownership structure has allowed the brand to maintain its focus on innovation and specialized chemical engineering within the automotive sector.
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