Saxon Ultrasoft Tissues

Saxon is a well-established private label brand primarily associated with the discount supermarket chain Aldi. It specializes in paper-based hygiene products, including toilet rolls and facial tissues. The 'Ultrasoft' range is marketed as a premium, luxuriously soft option within their hygiene category.

Originally developed for the UK and Irish markets, Saxon products are manufactured through partnerships with large-scale paper mills. Most Saxon products sold in British and Irish Aldi stores are produced within the United Kingdom to maintain a local supply chain and minimize environmental impact. This local manufacturing strategy ensures that the brand remains competitively priced while meeting high quality standards for consumers.

The brand is owned by Aldi Einkauf SE & Co. oHG, a major global discount retailer headquartered in Germany. As a private label, Saxon is exclusively distributed through Aldi stores, serving as a cost-effective alternative to global household brands. The brand's identity focuses on simplicity and value, bolstered by the logistical strength of one of the world's largest retail groups.