Łowicz Dżem Ananasowy

Łowicz is one of Poland's most recognizable food brands, specializing in fruit and vegetable preserves, syrups, and ready-made sauces. The product shown is their Pineapple Jam (Dżem Ananasowy), which part of a long-standing tradition of Polish fruit processing.

The brand originated in 1965 in the town of Łowicz, Poland, initially operating as the Fruit and Vegetable Processing Industry Enterprise. It built a strong domestic reputation over several decades for high-quality jams and sauces. In the early 2000s, the brand was acquired by the Maspex Group, one of the largest food and beverage conglomerates in Central and Eastern Europe.

Today, Łowicz remains a flagship brand for Maspex. The products are primarily manufactured in Poland, utilizing modern production facilities located in Łowicz and other regional sites. The brand continues to expand its reach across European markets while maintaining its heritage as a classic Polish household staple.