Made O'Meter
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W7 Cosmetics is a British-born brand that focuses on providing high-quality makeup at affordable prices. 'The Matte Fixer' is one of its popular setting sprays designed to lock makeup in place with a matte finish.
While the brand was conceived and is headquartered in the United Kingdom, the manufacturing of the physical product generally takes place in China to maintain the brand's value-driven pricing strategy. The brand is owned by Warpaint London PLC, an AIM-listed company that manages several international cosmetics brands.
W7 has a significant presence in the Australian market through distributors like Chemist Warehouse and other major retailers, offering a cruelty-free alternative to high-end salon brands.
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